Rachel McCaffery

Sustainable Tourism Consultant
Brighton, United Kingdom

Rachel McCaffery has over fifteen years international experience in tourism development and holds a Masters degree in International Tourism Policy. She has extensive travel industry experience having worked in commercial and sustainability roles for Frontier, Panorama Travel, Virgin Holidays, Virgin Atlantic Airlines, Martinhal Resorts, STA Travel and small group tour specialist, G Adventures. 

Rachel has also a long history in sustainable tourism destination development. She advised on tourism strategy for Visit Sheffield and The Florida Keys. While working with global climate change non-profit, Intasave, she input extensively into climate change adaptation and sustainable development projects with tourism industry crossover, such as the UK Department for International development funded, Caribbean Fish Sanctuaries Partnership initiative. She project managed pilot testing of the European Tourism Indicator System, for the European Commission. She also helped establish the community based eco-tourism facility for wild chimpanzee viewing, in Kibale National Park, Uganda, developed visitor education facilities at Lee Stocking Island in The Bahamas and has worked on terrestrial and marine research projects in Tanzania and Jamaica.

Rachel has also input into the creation of various internationally adopted sustainable tourism tools such as the ABTA Guide to Responsible Voluntourism, The ABTA Global Guidelines on Animal Welfare in Tourism and the Travelife sustainability certification for accommodations and for tour operators. She is a Director of Travel Without Plastic and co-author  of ‘Lets Reduce Single-Use’ a plastics reduction guide and toolkit for hotels. She also recently co-authored a guide to the use and application of sustainability schemes in Europe for the European Travel Commission.