Founder & CEO at Low Season Traveller
Ged is the founder and CEO of Low Season Traveller; the world’s first organisation completely dedicated to the promotion of travel during the off-peak seasons in each destination as a way to alleviate the growing problem of over-tourism. A passionate advocate of the advantages of tourism, Ged has spent his entire career working at senior director level with leading travel and tourism organisations such as Thomas Cook, MyTravel, Kuoni, Routes, ForwardKeys, Travel Weekly and AviaDev. He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations and their cultures. As such, he is frequently called upon to present at several travel industry events throughout the year and regularly writes articles and publications on the industry. Ged has an active position on the management board and is also a founding partner of The World Tourism Association of Culture & Heritage.