With her rich experience in the global tourism sector, Carol Hay has directed multi-national marketing portfolios spanning destination branding, product development, sustainable tourism development, public relations, crisis management and social media. Carol is the Founder and CEO of McKenzie Gayle Limited, a global tourism marketing and development agency.
Up until 2019, Carol served as Director of Marketing UK & Europe for the Caribbean Tourism Organization for more than a decade. This role followed a fruitful stint as Director of Marketing UK & Europe for the Antigua and Barbuda Tourism Authority.
In fact, for 25 years, Carol has filled senior roles within vital tourism and promotions organisations: The Jamaica Tourist Board, BWIA International Airways and Jamaica Promotions Corporation. Her wealth of knowledge positions her as a sought after Influencer and Speaker to Global Tourism audiences, specifically in the areas of female leadership; destination branding and competitiveness.
Determined to continuously hone her abilities, she completed a Masters in Marketing, Bachelor in Business Administration and numerous professional programmes comprising Cultural Diplomacy; Public Relations; Moderating and Public Speaking, Human Resource Development; Coaching; Mentoring, Neuro Linguistic Programming (NLP) and Project Management for Sustainable Development (PM4SD).
Her core passion for helping others takes up much of Carol’s spare time. Carol coaches and mentors both professional women and young people, and devotes time supporting young people preparing for work. Naturally, Carol loves to travel! She also finds joy in cooking, connecting with people of all cultures and living life to its fullest!