Social scientist and tourism researcher
Brisbane, Australia
Sara Dolnicar is a social scientist and tourism researcher with a PhD in Business Administration, Marketing, and Tourism from Vienna University of Economics and Business. Through her tourism research, Sara develops and tests ways to encourage tourists to waste less water, energy, and food while on vacation. Sara looks at how small and “painless” behavioural changes in the billions of tourists generated each year can significantly reduce the negative impact of tourism globally, and create a more environmentally sustainable industry.
Sara is currently leading a research program that develops and experimentally tests behavioural change approaches aimed at improving the environmental performance of businesses, especially hotels and restaurants.