Joe Baker

CEO at Joe Baker & Co.


Joe Baker is a passionate leader within Canada’s tourism, hospitality and education sectors and a vocal advocate for a resilient, inclusive, future-forward industry. He is CEO of Joe Baker & Co., a human capital consultancy focused on transformational strategy, coaching, training and talent.

He was previously Dean at Centennial College’s School of Hospitality, Tourism and Culinary Arts in Toronto where he led the most significant transformation in the school’s over 50-year history. Joe has held senior management roles at George Brown College’s Centre for Hospitality and Culinary Arts including Director of Operations, Services and Partnerships based in Toronto. Before joining higher education he worked in hotels and managed restaurants.

He has a Master of Education in Higher Education Leadership, a Bachelor of Commerce in Hospitality and Tourism Management and extensive executive education and certifications. Joe serves proudly on the board of directors at Tourism HR Canada and Tourism Industry Association of Ontario.