Brian Cant

Vice President, Business Impact & Engagement at 4VI

Vancouver Island, Canada

Brian Cant is Vice President, Business Impact & Engagement for 4VI, a social enterprise created to ensure that travel is a force for good for Vancouver Island – forever. He has worked in communications for more than 15 years developing and executing communications and engagement strategies. Inspired by his summer job guiding visitors through the underground mine at the Rossland Museum in the Kootenays, he has focused on the tourism industry. Cant previously worked as Director, Communications & Engagement for the Greater Victoria Harbour Authority, a community-based not-for-profit that is committed to sustainable stewardship of Victoria’s working harbour. His career has also included roles with Destination Greater Victoria, Destination British Columbia, and tartanbond (formerly Tartan Group). He is a proud graduate of the Peter B. Gustavson School of Business MBA program. He also holds a BA in History and Geography and a Diploma in Public Relations from the University of Victoria. He is a member of the Board of Governors of the University of Victoria and serves as Past President of the Alumni Association.