Professor at IUBH School of Business and Management
Bad Honnef-Bonn, Germany
Dr. Willy Legrand is Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. He combines undergraduate studies in Geography and Hospitality Management followed by an MBA with a specialization in Corporate Environmental Management. He obtained his PhD from Manchester Metropolitan University, UK.
He worked in the hospitality industry in Canada and Germany, before accepting a position at the International University Bad Honnef (IUBH) in Germany. He holds undergraduate and graduate courses on sustainable development, hospitality facilities management and marketing in Germany but also as a visiting professor at reputable universities in Singapore, India, Dubai, France, Peru, Estonia and the United States.
He is the lead author of the textbook Sustainability in the Hospitality Industry: Principles of Sustainable Operations (3rd edition released in 2016). He is the co-editor of Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World and the co-editor of the Routledge Handbook of Sustainable Food and Gastronomy released in 2015. He is also a guest editor for special issue on Social Entrepreneurship in Hospitality from the International Journal of Contemporary Hospitality Management.