Ayako Ezaki

Head of Knowledge Management & Communications, TrainingAid
Hamburg, Germany

Ayako Ezaki is the Head of Knowledge Management & Communications at TrainingAid. Having worked for over eight years in tourism professional training and education in the non-profit sector, Ayako specializes in content building, educational program design, and project planning. She also brings many years of experience in online communications, social media marketing, and web publishing.

Through TrainingAid's partnership with the Global Sustainable Tourism Council (GSTC), Ayako serves as Training Director to develop, manage and market the GSTC Sustainable Tourism Training Program. In addition, Ayako is part of the global advisory board of Good and Green Guides, serves on the judging panel for Wild Asia's Responsible Tourism Awards (2013-2015), and is a member of Ecotourism Japan's organizer team. Prior to starting at TrainingAid, she worked as Director of Communications for The International Ecotourism Society.

She has contributed to various publications, including “Sustainable Tourism & the Millennium Development Goals” (2012) and “Have Fork Will Travel: A Practical Handbook for Food & Drink Tourism Professionals” (2014).

Ayako graduated from Wesleyan University (Connecticut, USA) with a B.A. from the College of Social Studies.

Courses Ayako Ezaki participated in:

Articles by Ayako Ezaki:

Key Sustainable Tourism Trends: Free Webinar by GSTC, 14 Sept 2017

Key Sustainable Tourism Trends: Free Webinar by GSTC, 14 Sept 2017

With several case studies and examples from the GSTC Sustainable Tourism Training Program (STTP), this webinar highlights some of the most important current trends in the tourism industry that all of us involved in sustainable tourism should learn about, and discusses how we can be part of the solution helping make tourism more sustainable.
Sustainable Tourism Certification as a Tool for Positive Business Impacts

Sustainable Tourism Certification as a Tool for Positive Business Impacts

One of the key underlying themes when discussing the global sustainable tourism standard is continuous improvement. Sustainability is not one static point to set as a goal, but commitment to continue improving performance by applying best practices and implementing innovations.
World Cities Day: Sustainable Urban Tourism Issues and Solutions

World Cities Day: Sustainable Urban Tourism Issues and Solutions

Cities around the world play a critical role in supporting and driving social and economic development. Since urban areas are home to key tourism destinations and attractions, the issue of sustainable and inclusive urban development poses important challenges and opportunities to tourism stakeholders, as well as governments and local residents.
Is Blogging an Effective Content Marketing Tool for Travel Brands?

Is Blogging an Effective Content Marketing Tool for Travel Brands?

Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it? Thoughts on blogging and its benefits for travel brands, and tips on how to make blogging an effective part of content marketing efforts.
New e-Book on Voluntourism: How Can Responsible Volunteer Travelers Make a Difference?

New e-Book on Voluntourism: How Can Responsible Volunteer Travelers Make a Difference?

The free e-book "Adventures Less Ordinary: How to Travel and Do Good" offers in-depth insights into the issues and challenges surrounding volunteer travel and philanthropic adventures. Learn from voluntourism examples, stories and expert observations, ask questions, and be part of the conversations.
Accessible Tourism: Sharing the Benefits of Travel with Everyone

Accessible Tourism: Sharing the Benefits of Travel with Everyone

Today (December 3rd) is UN International Day of Persons with Disabilities (IDPwD), a day that aims to celebrate and acknowledge the experience, expertise and achievements of people living with disability, and to encourage support for their dignity, rights and well-being.
Responsible Tourism: Whose Responsibility Is It to Educate Travelers?

Responsible Tourism: Whose Responsibility Is It to Educate Travelers?

Who’s responsible for educating travelers about responsible behavior? Some examples of tourism organizations and initiatives helping travelers travel more responsibly. Everyone involved in benefiting from tourism, including travelers, should be responsible for responsible travel education.
Social Media Engagement Tips: Facebook Post Examples & Best Practices

Social Media Engagement Tips: Facebook Post Examples & Best Practices

Social media engagement tip: posting something in the form of a question is a good way to invite your fans and followers to be part of the conversation and to share their opinions and ideas. Good examples of Facebook page posts that ask questions as a fun, attention-grabbing way to start engaging conversations.
Social Media Engagement Tips: Twitter Chat Examples & Best Practices

Social Media Engagement Tips: Twitter Chat Examples & Best Practices

Hosting a Twitter chat is easy and free, and thus can be a great budget-friendly way to bring people together around a topic you're an expert in, or a topic you want to learn more about. Examples of what you can do to promote your Twitter chat, before and after the event.
Earth Day Inspirations for Every-Day Environmental Actions

Earth Day Inspirations for Every-Day Environmental Actions

Celebrated annually on April 22, Earth Day is a great "teachable moment" to promote environmental awareness. To celebrate Earth Day and to share inspirations for environmental actions, here are some sites on sustainability solutions and eco-innovations.
Wild Asia Responsible Tourism Awards 2014

Wild Asia Responsible Tourism Awards 2014

Wild Asia's Responsible Tourism Awards is an annual tourism award program specifically focused on sustainable tourism best practices. It aims to recognize those who are making a positive difference in their destinations and communities through responsible business and sustainable management practices.
Keep It Simple So the Message Is Clear: Tourism Marketing Campaign Inspirations

Keep It Simple So the Message Is Clear: Tourism Marketing Campaign Inspirations

What’s the most important rule to follow when trying to get your message across to your target audience? "Keep it simple," a great piece of advice about simplicity applies to so many aspects of our lives – including, of course, how stories and messages influence travel decisions and travelers' behavior.
Role Models for Professional Women: Leadership and Entrepreneurship Stories

Role Models for Professional Women: Leadership and Entrepreneurship Stories

We should find value in having visible female role models in leadership positions, and the positive impact that their presence can have. By sharing stories of professional women, I hope to inspire even more people to become leaders and to start changing the world.
Make a Difference Like Your Favorite Leader

Make a Difference Like Your Favorite Leader

When you think of a leader who has made a difference in the world or has inspired positive change, who comes to mind? Martin Luther King Jr., Mahatma Gandhi, Mother Teresa, Aung San Suu Ky, Malala Yousafzai, Nelson Mandela, Wangari Maathai… (those are some names that I think of, in no particular order).
SocEntEU: From Ambitious Movements to Mainstream Policies

SocEntEU: From Ambitious Movements to Mainstream Policies

Last week in Strasbourg, European institutions, led by the European Commission and its Social Business Initiative (SBI) and joined by hundreds of entrepreneurs, policy makers and social advocates, hosted a 2-day conference on social entrepreneurship (“SocEntEU”) and took an important step.
Making Learning More Effective and Engaging: Lessons for Trainers

Making Learning More Effective and Engaging: Lessons for Trainers

Does your class or training program encourage open-minded approaches to exploring new experiences, help create a positive learning environment, and make it easy for the learner to make sense of key learning points? If not, perhaps some of these lessons may offer useful tips to make it more learner-friendly.
MOOC and Beyond

MOOC and Beyond

There’s no question that one of the most exciting aspects of MOOCs is that they, by nature, can be accessed by anyone with Internet access – which means less unequal opportunity to access quality content. The “Future of Storytelling” course, iversity’s most popular course so far (which I’m also taking), for example, has over 80,000 participants (as of late November) from all over the world.
Ecotourism Destinations in Europe: EuroEco 2013 Conference

Ecotourism Destinations in Europe: EuroEco 2013 Conference

The European Ecotourism Conference, which was held in Poiana Brașov, Romania, from 23-25 October 2013, gathered together ecotourism practitioners and experts from across the region to discuss the current challenges and future opportunities for ecotourism standards, destinations, and businesses in Europe.
European Ecotourism Conference: Romania, 23-25 October 2013

European Ecotourism Conference: Romania, 23-25 October 2013

The second European Ecotourism Conference (Poiana Brașov, Romania, 23-25 October 2013), organized by the Association of Ecotourism in Romania and partners, brings together ecotourism practitioners from across the continent and beyond, with the goal of addressing key questions around European ecotourism standards, European ecotourism destinations, and marketing opportunities for travel products foc
Training Report: Travelife Vocational Training on Sustainability in Tourism

Training Report: Travelife Vocational Training on Sustainability in Tourism

Earlier this month, the TrainingAid team participated in the training sessions organized by Travelife, focusing on sustainability practices in the tourism industry (Sept 2-4, 2013, Monnickendam).
The Role of Online Training in Human Capital Development

The Role of Online Training in Human Capital Development

It is safe to say that in the development world human capital development (HCD) is generally considered important for achieving sustained growth and sustainable results. What does it really mean to invest in people, and how can such an “investment” make a measurable impact?
Storytelling in Learning: Training Buzz on Social Media

Storytelling in Learning: Training Buzz on Social Media

Storytelling can be used as an effective training method, but it can only be effective when it’s done well. We’re following and finding great ideas and tips on storytelling from these experts.