Rob Holmes

Founder & Chief Strategist at GLP Films

Kennebunk, United States

Rob Holmes is the Founder & Chief Strategist of GLP Films, an award-winning content marketing agency dedicated to sustainability storytelling and ROI-based distribution campaigns for the travel and sustainability industry.  Since 2008, GLP’s work has spanned five continents and 40+ countries, creating 200+ short-films. GLP specializes in digital content strategy, award-winning authentic storytelling, brand positioning, stakeholder development and media distribution campaigns.  Rob spearheaded the video series campaign, #TourismStrong, winner of the Newsweek Future of Travel Award, to celebrate the resilience and adaptability of the travel industry amidst the COVID-19 global pandemic. 

In line with his dedication to sustainable tourism, Rob has a B.A. degree in Wildlife Management and Conservation Biology, and an M.B.A. in International Business, Marketing and Environmental Management.  Rob often speaks on sustainable tourism, ROI of storytelling, brand marketing and content marketing at leading industry events such as WTM London, ITB Berlin, PATA, WTTC and more.