Some examples of visual travel storytelling and information sharing
Dataviz for Travel Brands: What You Need to Know
Data visualization (or "dataviz") – representing data visually – can be used as an effective way not only to analyze, explain, or explore data in an easy-to-digest manner, but also to present and share data as a way to tell a story - for example, to share information about your project, to present your company's achievements, or to showcase facts about your destination.
Dataviz is not just about visualizing data. Just because you make something that looks like an infographic, doesn’t mean you are producing a useful piece of visualized data that will successfully engage your audience. There’s much more to dataviz than meets the eye, and learning about and effectively using dataviz can help boost your multimedia content marketing and promotion efforts.
Infographics: Visualizing Data to Tell a Story
Infographics are popular ways of communicating ideas and sharing stories, as we can see on a variety of social networks from Twitter to Pinterest to SlideShare. Infographics can take many different forms, with elements such as diagrams, maps, graphs or charts to display information (when done well) effectively.
As infographics have gained popularity and access to online design tools have become easier, the Internet has also become home to a wide range of unsuccessful attempts at visualizing data resulting in confusing and misleading representation of information (Case in point: “Mistaken Data” by FlowingData).
The best kind of infographics, it seems, are those that actually help illustrate a story and communicate a point, rather than simply illustrating a story that you want to tell and adding data as an afterthought.
"It's easy to begin a project with an idea of the story that you are looking to tell, but it’s better to begin a project by being open to the story that the data tells." - Steph Guinan (Source: visual.ly)
So what are some good practices in using infographics and vizualized data for travel marketing and communications?
Types of Infographics: From Numbers to Tips
There are many different ways of categorizing various types and styles of infographics (as seen, for example, in these: "The 8 Types of Infographics" by NeoMam Studios, "Types of Infographics" by Visual.ly, and "25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary" by CopyBlogger).
Here are some infographic design styles and approaches (and real-life infographic examples) that are likely useful for travel businesses and destinations.
1. Visualized Articles: Sharing an informative story, interesting facts, etc, in an engaging way through visual representation of your narrative.
"50 Insane Facts about Australia" by NeoMam Studios
"11 Untranslatable Words From Other Cultures" by Ella Frances Sanders
2. Research-Based: Presenting numbers and data in a viasual way in order to clearly communicate your point and to support your message.
"Sustainable Travel: Why Should You Travel Green?" by Four Pillars
"Solo Travel Today" by G Adventures
3. Timeline: Taking the viewer on a journey along the chronological timeline representing the development or progress of something.
"The Evolution of Online Travel" by Mashable
"Guide to Happy Travel" by Spot Cool Stuff Travel
4. Tips: Offering advice and guidance, do’s & don’ts, recommendations, etc. in an easy-to-remember format.
"Cyclist's Guide to Travel" by Cheapflights.co.uk
"Snow Hike: What To Bring" by Jason Oh
5. Maps: Using maps creatively to showcase local highlights, activities, travel ideas and inspirations.
"Ireland A Literary Atlas" by NeoMam Studios
"Cyclades isl in Aegean sea of Greece" by Eleni Tsakmaki
What are some of the dataviz best practices seen in these examples? How would you visualize these data, and would you utilize similar or different approaches to communicating information about travel experiences in your destination? Finally, what other fun examples of dataviz ideas and inspirations are out there?
Also see our infograhic on Online Booking Trends and Web Analytics.