Dr. Davina Stanford, Senior Lecturer at Leeds Beckett University on Promoting Destination Sustainability Stories

7 Common Mistakes to Avoid When Telling Your Destination’s Sustainability Stories

How can you promote your destination's sustainability stories to successfully engage more travelers, and at the same time "keep it real" for your community? This Tourism Training Live session focuses on practical examples of why effective sustainability communications can benefit your destination, and how to avoid common sustainability communication mistakes.

Davina Stanford

Senior Lecturer at Leeds Beckett University

About This Live Session

This session focuses on practical examples of why effective sustainability communications can benefit your destination, and how to avoid common sustainability communication mistakes, and offers practical insights into effective and meaningful sustainability communication strategies for tourism destinations.

Watch this free session for case studies and practical lessons from the UK, based on the "Keep It Real for Destinations" toolkit developed by Visit England and Leeds Metropolitan University. The toolkit, published in 2014, is designed to help DMOs and any other organizations involved in promoting and managing destinations to effectively incorporate the "Wise Growth" principles in their communications with visitors, residents, and businesses.

Join the Conversation: #trainingaid4tourism

Our Presenter

Dr. Davina Stanford, Senior Lecturer at Leeds Beckett University (Responsible Tourism MSc) and Research Fellow at the International Centre for Responsible Tourism