7 Common Mistakes to Avoid When Telling Your Destination’s Sustainability Stories
About This Live Session
This session focuses on practical examples of why effective sustainability communications can benefit your destination, and how to avoid common sustainability communication mistakes, and offers practical insights into effective and meaningful sustainability communication strategies for tourism destinations.
Watch this free session for case studies and practical lessons from the UK, based on the "Keep It Real for Destinations" toolkit developed by Visit England and Leeds Metropolitan University. The toolkit, published in 2014, is designed to help DMOs and any other organizations involved in promoting and managing destinations to effectively incorporate the "Wise Growth" principles in their communications with visitors, residents, and businesses.
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Dr. Davina Stanford, Senior Lecturer at Leeds Beckett University (Responsible Tourism MSc) and Research Fellow at the International Centre for Responsible Tourism
respondeco & Leeds Beckett University