Beyond JDEI hashtags and campaigns, the travel and tourism industry still has a long way to go in becoming a truly just, diverse, equitable and inclusive space for travelers and workers of various backgrounds. In this panel, we are highlighting examples and insights on meaningful actions that tourism organizations can take to increase representation of diverse perspectives and experiences.
Beyond JDEI hashtags and campaigns, the travel and tourism industry still has a long way to go in becoming a truly just, diverse, equitable and inclusive space for travelers and workers of various backgrounds. In this panel, we are highlighting examples and insights on meaningful actions that tourism organizations can take to increase representation of diverse perspectives and experiences.

For organizations (such as tourism businesses), the concept of resilience is a key part of what makes them stronger, and better prepared to respond to and recover from shocks (including - but NOT limited to - the COVID19 pandemic). To become resilient, businesses need both good planning and operational approaches ("hard factors"), and good people and relationship management approaches ("soft factors").
For organizations (such as tourism businesses), the concept of resilience is a key part of what makes them stronger, and better prepared to respond to and recover from shocks (including - but NOT limited to - the COVID19 pandemic). To become resilient, businesses need both good planning and operational approaches ("hard factors"), and good people and relationship management approaches ("soft factors").

We’ve asked industry trailblazers and change makers to share their own experiences, highlighting concrete examples of how tourism can be a positive force for local communities. These examples and stories serve as important reminders of the potential that tourism has to transform communities for better, and of our collective responsibility to use that power wisely.
We’ve asked industry trailblazers and change makers to share their own experiences, highlighting concrete examples of how tourism can be a positive force for local communities. These examples and stories serve as important reminders of the potential that tourism has to transform communities for better, and of our collective responsibility to use that power wisely.

Can tourism become part of the solution to the climate crisis? Considering tourism is both contributing to and affected by the climate crisis, the right question now is not whether tourism can, but how it should. In this panel, we are sharing positive local and global examples of how industry stakeholders from around the world have implemented climate action, demonstrating we ARE part of the solution.
Can tourism become part of the solution to the climate crisis? Considering tourism is both contributing to and affected by the climate crisis, the right question now is not whether tourism can, but how it should. In this panel, we are sharing positive local and global examples of how industry stakeholders from around the world have implemented climate action, demonstrating we ARE part of the solution.

Fabio Fornari, a tourism master's student and researcher from Brazil, shares his journey to becoming a German Chancellor Fellow and finding his passion for tourism, sustainability and tourism's role in the global climate agenda.
Fabio Fornari, a tourism master's student and researcher from Brazil, shares his journey to becoming a German Chancellor Fellow and finding his passion for tourism, sustainability and tourism's role in the global climate agenda.

Experiences. Memories. People. How can destination storytelling be used effectively as part of marketing local experiences to travelers seeking unique and memorable encounters? (Updated: May 17th, 2022)
Experiences. Memories. People. How can destination storytelling be used effectively as part of marketing local experiences to travelers seeking unique and memorable encounters? (Updated: May 17th, 2022)
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