We’ve asked industry trailblazers and change makers to share their own experiences, highlighting concrete examples of how tourism can be a positive force for local communities. These examples and stories serve as important reminders of the potential that tourism has to transform communities for better, and of our collective responsibility to use that power wisely.

Experiences. Memories. People. How can destination storytelling be used effectively as part of marketing local experiences to travelers seeking unique and memorable encounters? Your destination does already have (elements of) great stories. The things that make your destination attractive - the people, communities, food, nature - are the sources of your story ideas, and you just need a few key ingredients to turn those ideas into engaging, memorable stories.