Marketing and Communications
Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it?
As more and more travelers are searching and booking online, it's become essential for travel brands to build a strong digital presence.
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers.
Data visualization can be used as an effective way not only to explain and explore data in an easy-to-digest manner, but also to share data as a way to tell a story; for example, to share information about your project, to present your achievements, or to showcase your destination.
Social media engagement tip: posting something in the form of a question is a good way to invite your fans and followers to be part of the conversation and to share their opinions and ideas.
Hosting a Twitter chat is easy and free, and thus can be a great budget-friendly way to bring people together around a topic you're an expert in, or a topic you want to learn more about. Examples of what you can do to promote your Twitter chat, before and after the event.
What’s the most important rule to follow when trying to get your message across to your target audience?
Storytelling can be used as an effective training method, but it can only be effective when it’s done well. We’re following and finding great ideas and tips on storytelling from these experts.