Marketing and Communications

Is Blogging an Effective Content Marketing Tool for Travel Brands?
Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it?
Travel and Tourism Business Growth: Boost Your Digital Presence
As more and more travelers are searching and booking online, it's become essential for travel brands to build a strong digital presence.
Destination Marketing Through Local Stories and Perspectives
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers.
Travel Infographics and Data Visualization Best Practices
Data visualization can be used as an effective way not only to explain and explore data in an easy-to-digest manner, but also to share data as a way to tell a story; for example, to share information about your project, to present your achievements, or to showcase your destination.
Social Media Engagement Tips: Facebook Post Examples & Best Practices
Social media engagement tip: posting something in the form of a question is a good way to invite your fans and followers to be part of the conversation and to share their opinions and ideas.
Social Media Engagement Tips: Twitter Chat Examples & Best Practices
Hosting a Twitter chat is easy and free, and thus can be a great budget-friendly way to bring people together around a topic you're an expert in, or a topic you want to learn more about. Examples of what you can do to promote your Twitter chat, before and after the event.
Keep It Simple So the Message Is Clear: Tourism Marketing Campaign Inspirations
What’s the most important rule to follow when trying to get your message across to your target audience?
Storytelling in Learning: Training Buzz on Social Media
Storytelling can be used as an effective training method, but it can only be effective when it’s done well. We’re following and finding great ideas and tips on storytelling from these experts.