Tourism can be a very powerful tool for positive economic development for local destinations and communities. But do tourism projects - investing in creating jobs, providing opportunities, and building infrastructure - really bring desired changes and lasting benefits for community members?
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts.
What you should know about the what, why, and how of business plan writing. Learn why you need a business plan to achieve your goals, and how you should go about preparing and maintaining your business plan.
We often hear about and talk about innovation, but what does it mean, why is it important, and how can it be a meaningful part of social development and business solutions? Is it about problem solving? Staying current? Disruption? Breaking rules? Making a difference?
Last week in Strasbourg, European institutions, led by the European Commission and its Social Business Initiative (SBI) and joined by hundreds of entrepreneurs, policy makers and social advocates, hosted a 2-day conference on social entrepreneurship (“SocEntEU”) and took an important step.