Business Strategies

SEO for Travel Marketing: Effective Digital Strategies and Best Practices
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
[Infographic] Use Analytics to Take Advantage of Online Travel Trends
More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Loyalty Travel Program Examples: Tips and Ideas for Tour Operators
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts.
By TrainingAid | October 07, 2014
Tourism Business Planning: How to Start Building Your Tourism Company
What you should know about the what, why, and how of business plan writing. Learn why you need a business plan to achieve your goals, and how you should go about preparing and maintaining your business plan.
By TrainingAid | August 11, 2014
Beyond Buzzwords: Harnessing and Celebrating Innovation in Travel and Tourism
We often hear about and talk about innovation, but what does it mean, why is it important, and how can it be a meaningful part of social development and business solutions? Is it about problem solving? Staying current? Disruption? Breaking rules? Making a difference?
SocEntEU: From Ambitious Movements to Mainstream Policies
Last week in Strasbourg, European institutions, led by the European Commission and its Social Business Initiative (SBI) and joined by hundreds of entrepreneurs, policy makers and social advocates, hosted a 2-day conference on social entrepreneurship (“SocEntEU”) and took an important step.
By Ayako Ezaki | January 20, 2014