storytelling

Ecotourism Webinar: Power of Storytelling through Video Blogging
Storytelling is an essential component of effective content marketing, and videos are great way for tourism companies to share their stories in a dynamic and engaging way, and to create content attractive to travelers seeking and sharing unique and interesting travel content online.
Conservation Stories: Africa’s Leading Ecotourism Destinations Promote Biodiversity
Botswana and Namibia, leading ecotourism and wildlife travel destinations in Africa, effectively promote sustainable tourism through engaging messages on wildlife conservation and biodiversity protection, and inspire travelers, residents and the global tourism industry.
Sustainable Destination Best Practices: How to Find and Promote Your Message
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.
Sustainability Communication Example: Child Safe Engages Travelers, Locals, Industry
Child Safe campaign by Friends International has done an amazing job of engaging travelers and locals in Cambodia to give exposure to the issue of child safety in tourism and to help prevent exploitation of children through tourism.
By Amy McLoughlin | December 15, 2014
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers.
Travel Storytelling: How Can Stories Help Destination Marketing?
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!