The U.S. Travel Association's Educational Seminar for Tourism Organizations (ESTO) is the only national forum where destination marketing professionals at the state, regional and local level get critical tools, tips and information to help them better market and grow their destinations.
"Tour Operators United" is an exclusive Facebook community for tour and activity operators who are dedicated to learning the skills that will help them transform their business and sell more tours.
The weekly podcast by Skift features conversations with creatives, executives and entrepreneurs from across the travel industry, offering their insights and perspectives on travelers’ habits, industry patterns and key industry trends and changes.
Sustainability marketing one-day training course by Leeds Beckett University, offered at ITB Berlin. Learn how you can better market and communicate what makes you different.
Storytelling is an essential component of effective content marketing, and videos are great way for tourism companies to share their stories in a dynamic and engaging way, and to create content attractive to travelers seeking and sharing unique and interesting travel content online.
Our most shared articles of 2015 from the TrainingAid Ideas & Insights Blog. As we welcome the year 2016, here's a quick look back at some of the key tourism, training, business and sustainability-related topics we've discussed and explored in the past year.
Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it?
As more and more travelers are searching and booking online, it's become essential for travel brands to build a strong digital presence.
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers.
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!
More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts.