Articles

Join the Conversation: European Ecotourism Conference, April 26-29, 2015
3rd European Ecotourism Conference, April 2015, Poland, is a meeting of ecotourism practitioners with the theme "European Ecotourism: facing global challenges".
Tourism Industry Partners & Colleagues: Let’s Connect at ITB-Berlin
March is right around the corner, and for many of us engaged in the world of travel and tourism, it means that it’s time to start thinking about the annual global tourism industry gathering in Berlin, Germany: ITB Berlin.
ByFerdinand Weps | February 17, 2015
Is Blogging an Effective Content Marketing Tool for Travel Brands?
Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it? Thoughts on blogging and its benefits for travel brands, and tips on how to make blogging an effective part of content marketing efforts.
Travel and Tourism Business Growth: Boost Your Digital Presence
As more and more travelers are searching and booking online, it's become essential for travel brands to build a strong digital presence. Digital marketing is not just about websites and keywords; your digital marketing success needs to be built on a solid foundation of quality content and quality customer experience.
SEO for Travel Marketing: Effective Digital Strategies and Best Practices
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
Adventures Less Ordinary: New E-Guide to Making a Positive Impact Through Travel
"Adventures Less Ordinary: How to Travel and Do Good," a free e-guide to travel that makes a positive and sustainable impact on local communities, is now available for download. The eBook offers practical advice to ethically-minded travelers about how to be sure of making a positive impact.
ByTrainingAid | January 20, 2015
Destination Marketing Through Local Stories and Perspectives
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
New e-Book on Voluntourism: How Can Responsible Volunteer Travelers Make a Difference?
The free e-book "Adventures Less Ordinary: How to Travel and Do Good" offers in-depth insights into the issues and challenges surrounding volunteer travel and philanthropic adventures. Learn from voluntourism examples, stories and expert observations, ask questions, and be part of the conversations.
ByAyako Ezaki | January 05, 2015
Conservation Stories: Africa’s Leading Ecotourism Destinations Promote Biodiversity
Botswana and Namibia, leading ecotourism and wildlife travel destinations in Africa, effectively promote sustainable tourism through engaging messages on wildlife conservation and biodiversity protection, and inspire travelers, residents and the global tourism industry.
Sustainable Destination Best Practices: How to Find and Promote Your Message
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.

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