Training Report: Custom Online Course on Effective Tourism Planning and Management


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May 10, 2019

PM4SD Online Course UNDP Armenia

TrainingAid and our partner Jlag / the Foundation for European Sustainable Tourism delivered a 3-week long tailored online training course from April 15 - May 3, 2019, on PM4SD (Project Management for Sustainable Development) to tourism managers from across Armenia, offered through UNDP Armenia Integrated Rural Tourism Development (IRTD) Project.

Following the successful completion of the PM4SD custom training last year (with 24 participants achieving the PM4SD Foundation-level certification), we are pleased to continue our collaboration with UNDP Armenia, supporting Armenia's efforts to become a unique sustainable destination.

This year, 21 project managers from across Armenia participated in and completed the PM4SD Foundation-level training, and many of them will be pursuing the official PM4SD certification. 


Course Highlights

The 3-week course featured, in addition to the online video lessons on the PM4SD methodology and project exercies, case study presentations by our guest expert presenters:

Destination Management - from Monitoring to Wise Decisions - Romania Case Study

The guest presentation on "Destination Management, from Monitoring to Wise Decisions", by Bogdan Papuc of the Association of Ecotourism in Romania (AER), covered a case study of the destination Țara Hațegului – Retezat, and how a new approach to visitor satisfaction survey has been used to better inform product development and marketing needs and opportunities.


Destination Marketing & Sustainable Tourism Development - GLP Films

Rob Holms (Founder & Chief Strategist, GLP Films) presented on Destination Marketing and Sustainable Tourism Development, providing case studies of destinations from around the world that demonstrated how storytelling can be used as a force for good in sustainable tourism development, and offering practical insights into


Marketing and Branding a Destination

We also offered a guest presentation and Q&A with marketing expert Helene Lloyd, addressing key questions and issues related to product development and marketing.


Next Steps

The custom online course has been organized as part of a blended training, to be followed by a face-to-face training session in Yerevan, Armenia next month (June 26-28, 2019).

Some of the training participants from the two courses (2018 and 2019) offered through the UNDP Armenia IRTD Project will be continuing their training, taking the PM4SD Practitioner Training Online Course (scheduled for June 3 - June 14, 2019).


TrainingAidWe offer tailored training options - including online courses, blended training, and face-to-face sessions - for the PM4SD training program (in partnership with Jlag) and the GSTC Sustainable Tourism Training Program (in partnership with the Global Sustainable Tourism Council).

If you're interested in custom training for your organization, please contact us to discuss details: Ferdinand Weps, Managing Partner, TrainingAid,

TrainingAid is an international tourism e-learning company offering online training courses and skills development opportunities for tourism professionals.