WHAT: One-day training course by Leeds Beckett University
Better Promote What Makes You Different
Many tourism businesses already protect the environment, create meaningful jobs, purchase locally and promote the sense of place of where you belong. This is what makes you who you are. It is time to learn how to communicate this in a way that makes sense to your customers. This course will make you see sustainability differently.
Learn how you can better market and communicate what makes you different, by focusing on how it makes your customers' experience more complete, and on realistic ideas relevant to the decisions your customers need to take. Your messages should work to help reassure your customers that you are the right company for their needs - without idealism, jargon and "save the planet" messages.
For more information and to register for the course, see here.
Dr Xavier Font, ICRT, Respondeco
Dr Xavier Font is the marketing specialist at Leeds Beckett University and the International Centre for Responsible Tourism (ICRT). He specialises in helping small firms to gain competitive advantage from using sustainable tourism as a tool for product development, marketing and communications.
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