Articles

Destination Marketing Through Local Stories and Perspectives
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
New e-Book on Voluntourism: How Can Responsible Volunteer Travelers Make a Difference?
The free e-book "Adventures Less Ordinary: How to Travel and Do Good" offers in-depth insights into the issues and challenges surrounding volunteer travel and philanthropic adventures. Learn from voluntourism examples, stories and expert observations, ask questions, and be part of the conversations.
ByAyako Ezaki | January 05, 2015
Conservation Stories: Africa’s Leading Ecotourism Destinations Promote Biodiversity
Botswana and Namibia, leading ecotourism and wildlife travel destinations in Africa, effectively promote sustainable tourism through engaging messages on wildlife conservation and biodiversity protection, and inspire travelers, residents and the global tourism industry.
Sustainable Destination Best Practices: How to Find and Promote Your Message
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.
Sustainability Communication Example: Child Safe Engages Travelers, Locals, Industry
Child Safe campaign by Friends International has done an amazing job of engaging travelers and locals in Cambodia to give exposure to the issue of child safety in tourism and to help prevent exploitation of children through tourism.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers. Here are key lessons and best practice examples to help improve your destination's sustainability communication efforts.
Accessible Tourism: Sharing the Benefits of Travel with Everyone
Today (December 3rd) is UN International Day of Persons with Disabilities (IDPwD), a day that aims to celebrate and acknowledge the experience, expertise and achievements of people living with disability, and to encourage support for their dignity, rights and well-being.
ByAyako Ezaki | December 04, 2014
Travel Storytelling: How Can Stories Help Destination Marketing?
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!
Responsible Tourism: Whose Responsibility Is It to Educate Travelers?
Who’s responsible for educating travelers about responsible behavior? Some examples of tourism organizations and initiatives helping travelers travel more responsibly. Everyone involved in benefiting from tourism, including travelers, should be responsible for responsible travel education.
ByAyako Ezaki | November 26, 2014
Travel Infographics and Data Visualization Best Practices
Data visualization can be used as an effective way not only to explain and explore data in an easy-to-digest manner, but also to share data as a way to tell a story; for example, to share information about your project, to present your achievements, or to showcase your destination.

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