Articles

SEO for Travel Marketing: Effective Digital Strategies and Best Practices
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
Adventures Less Ordinary: New E-Guide to Making a Positive Impact Through Travel
"Adventures Less Ordinary: How to Travel and Do Good," a free e-guide to travel that makes a positive and sustainable impact on local communities, is now available for download. The eBook offers practical advice to ethically-minded travelers about how to be sure of making a positive impact.
ByTrainingAid | January 20, 2015
Destination Marketing Through Local Stories and Perspectives
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
New e-Book on Voluntourism: How Can Responsible Volunteer Travelers Make a Difference?
The free e-book "Adventures Less Ordinary: How to Travel and Do Good" offers in-depth insights into the issues and challenges surrounding volunteer travel and philanthropic adventures. Learn from voluntourism examples, stories and expert observations, ask questions, and be part of the conversations.
ByAyako Ezaki | January 05, 2015
Conservation Stories: Africa’s Leading Ecotourism Destinations Promote Biodiversity
Botswana and Namibia, leading ecotourism and wildlife travel destinations in Africa, effectively promote sustainable tourism through engaging messages on wildlife conservation and biodiversity protection, and inspire travelers, residents and the global tourism industry.
Sustainable Destination Best Practices: How to Find and Promote Your Message
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.
Sustainability Communication Example: Child Safe Engages Travelers, Locals, Industry
Child Safe campaign by Friends International has done an amazing job of engaging travelers and locals in Cambodia to give exposure to the issue of child safety in tourism and to help prevent exploitation of children through tourism.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers. Here are key lessons and best practice examples to help improve your destination's sustainability communication efforts.
Accessible Tourism: Sharing the Benefits of Travel with Everyone
Today (December 3rd) is UN International Day of Persons with Disabilities (IDPwD), a day that aims to celebrate and acknowledge the experience, expertise and achievements of people living with disability, and to encourage support for their dignity, rights and well-being.
ByAyako Ezaki | December 04, 2014
Travel Storytelling: How Can Stories Help Destination Marketing?
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!

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