Today (December 3rd) is UN International Day of Persons with Disabilities (IDPwD), a day that aims to celebrate and acknowledge the experience, expertise and achievements of people living with disability, and to encourage support for their dignity, rights and well-being.
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!
Who’s responsible for educating travelers about responsible behavior? Some examples of tourism organizations and initiatives helping travelers travel more responsibly. Everyone involved in benefiting from tourism, including travelers, should be responsible for responsible travel education.
Data visualization can be used as an effective way not only to explain and explore data in an easy-to-digest manner, but also to share data as a way to tell a story; for example, to share information about your project, to present your achievements, or to showcase your destination.
More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts. When used effectively, such programs can be a...
What you should know about the what, why, and how of business plan writing. Learn why you need a business plan to achieve your goals, and how you should go about preparing and maintaining your business plan.
We often hear about and talk about innovation, but what does it mean, why is it important, and how can it be a meaningful part of social development and business solutions? Is it about problem solving? Staying current? Disruption? Breaking rules? Making a difference? Here are some comments, inspirations, trends, and ideas...
Training insights by Cynthia Ord, travel consultant and marketing specialist, instructor for the Online Certificate Program in Sustainable Community Development by Village Earth and Colorado State University.
Tips on using social media for professional networking. To make the most of social media as a marketing tool for your business, don't overlook the power of people both within and outside your organization.