WHAT: New Tourism Frontiers Forum (NTFF) 2016 by PATA
The PATA New Tourism Frontiers Forum (NTFF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions – including indigenous culture, wildlife and natural landscapes – are nearly always located in areas where access is difficult and poverty is often the greatest.
The challenge is to evolve those assets into attractive, marketable tourism products that maximise social and economic benefits while minimising any negative impacts. Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world.
NTFF 2016: Building Responsible Coastal Destinations
Under the theme of "Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination", the NTFF 2016 will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets – including a session on brand building and marketing for emerging destinations.
NTFF 2016 speakers include:
- Peter Richards Consultant on Cultural Tourism Development and Market Access for the International Trade Center (ITC) United Nations
- Maeve Nightingale Mangroves for the Future (MFF) Programme Manager IUCN
- Damian Cook Founder and Managing Director E-Tourism Frontiers
- Sarah Mathews Head of Destination Marketing APAC TripAdvisor
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