WHAT: Massive open online course (MOOC) on "Introduction to Global Hospitality Management" by Cornell University's School of Hotel Administration
About the MOOC: Opportunities in Hospitality
The world's top-rated School of Hotel Administration at Cornell University introduces you to the fast-growing world of hospitality and hotel management. Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing.
This free online course will benefit those considering a career in hotel management, restaurant management, hotel asset management, or services marketing, and those who are currently working in the industry and seeking promotional opportunities. It’s also appropriate for use as an employee-development tool within hospitality industry companies
The course covers topics such as innovation in hospitality, hospitality management strategies, investment, marketing, and human resources. By participating in the course, you will be able to:
- Explore the many wide-ranging career opportunities in hospitality and hotel management
- Gain career advice and stories from international industry experts
- Use an analysis tool to evaluate competitors and make strategic decisions
- Analyze factors leading to an own-vs.-lease decision
- Explore distribution channels and pricing strategies
- Learn how to select smart, talented employees
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