WHAT: TIES Webinar "The Power of Storytelling through Video Blogging"
Video Content for Tourism Marketing
Storytelling is an essential component of effective content marketing - ever more so today with social media platforms highlighting multimedia content. And videos are a great way for travel and tourism companies to share their stories in a dynamic and engaging way, and to create content attractive to travelers seeking and sharing unique and interesting travel content online.
Small ecotourism businesses and local responsible travel enterprises can take advantage of this powerful marketing tool by applying key digital and content marketing best practices.
Join the webinar to gain professional tips on video making, and practical how-to steps on making the most of the power of storytelling for your travel and tourism marketing through video blogging.
About the Presenter: Florie Thielin, Hopineo
Florie has traveled the world creating video blogs to tell the tales of the places she's visited and the people she's met. Originally from France, Florie is a marketing professional with extensive experience in the hospitality sector. She is currently working with Hopineo, which supports small businesses committed to sustainable tourism, and she has been traveling through Latin America since 2014. While traveling through the continent, she helps responsible tourism stakeholders with marketing tips in exchange for room & food. At the same time, she is collecting and sharing their best sustainable practices through video blogging.
About TIES Ecotourism Experts Forum
The International Ecotourism Society (TIES) hosts a monthly online interactive learning series on sustainable tourism, covering topics such as travel and tourism marketing, community development, interpretation and guiding, and sustainable tourism criteria. Information on upcoming and past webinars can be found here.
TrainingAid is an Organization Member of TIES since 2014, as part of our efforts to support and be part of international communities engaged in sustainable and responsible tourism practices. If you're interested in learning more about TIES, its webinar series and membership options, please contact: Julia Guerra, TIES Director of Operations (julia [at] ecotourism.org).
As part of our efforts to promote training and professional development opportunities in the tourism industry, our Industry Opportunities section highlights various events and programs that are relevant to tourism professionals. If your organization offers training programs and other professional development opportunities, and would like to spread the word through the TrainingAid network, please let us know (media [at] trainingaid.org)!