WHAT: Smart Tourism Congress Barcelona (STCB) by CETT-UB Chair of Tourism, Hospitality and Gastronomy
The Smart Tourism Congress Barcelona (STCB) is an international congress that will examine one the most innovative fields of tourism today: Smart Tourism. The congress is organized by the CETT-UB Chair of Tourism, Hospitality and Gastronomy, with the support of the School of Tourism, Hospitality and Gastronomy CETT-UB and the University of Barcelona.
Smart Tourism for Destinations and Businesses
Smart Tourism can be considered a logical progression of e-tourism. Thanks to the wide use of information and communication technologies (ICT), e-tourism has been a driver of innovation in the sector's processes and management, generating changes in the way services are consumed. Generalized use of social networks and a growing trend towards mobile tourism has driven the appearance of dynamics that create information in massive quantities, which can be used to improve, both in terms of quality and variety, tourism services and consumer experience.
Therefore, in the field of tourism destinations, Smart Destinations transcend the urban space, making use of resources dedicated to Smart Cities. These are highly useful resources for smart tourism, which aims to improve the tourist's experience by making companies and destinations more competitive through more sustainable and responsible management of the environment.
With the goals of creating a space for exchange, analyzing smart tourism in depth, and articulating the future of smart tourism from all possible perspectives, the Congress will focus on the following three topic areas:
- Smart management of tourism destinations
- Innovation and creativity in business models adapted to the present situation
- Cutting-edge technology in tourism destinations and companies
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