Articles

Accessible Tourism: Sharing the Benefits of Travel with Everyone
Today (December 3rd) is UN International Day of Persons with Disabilities (IDPwD), a day that aims to celebrate and acknowledge the experience, expertise and achievements of people living with disability, and to encourage support for their dignity, rights and well-being.
ByAyako Ezaki | December 04, 2014
Travel Storytelling: How Can Stories Help Destination Marketing?
How can travel storytelling be used for destination marketing in a way that engages travelers and empower the locals? Your destination already does have elements of great stories - engaging experiences, people with intriguing perspectives, and memorable events. So find and share them!
Responsible Tourism: Whose Responsibility Is It to Educate Travelers?
Who’s responsible for educating travelers about responsible behavior? Some examples of tourism organizations and initiatives helping travelers travel more responsibly. Everyone involved in benefiting from tourism, including travelers, should be responsible for responsible travel education.
ByAyako Ezaki | November 26, 2014
Travel Infographics and Data Visualization Best Practices
Data visualization can be used as an effective way not only to explain and explore data in an easy-to-digest manner, but also to share data as a way to tell a story; for example, to share information about your project, to present your achievements, or to showcase your destination.
[Infographic] Use Analytics to Take Advantage of Online Travel Trends
More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Loyalty Travel Program Examples: Tips and Ideas for Tour Operators
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts. When used effectively, such programs can be a...
ByTrainingAid | October 07, 2014
Tourism Business Planning: How to Start Building Your Tourism Company
What you should know about the what, why, and how of business plan writing. Learn why you need a business plan to achieve your goals, and how you should go about preparing and maintaining your business plan.
Beyond Buzzwords: Harnessing and Celebrating Innovation in Travel and Tourism
We often hear about and talk about innovation, but what does it mean, why is it important, and how can it be a meaningful part of social development and business solutions? Is it about problem solving? Staying current? Disruption? Breaking rules? Making a difference? Here are some comments, inspirations, trends, and ideas...
Sustainable Community Development Program: Expert Interview with Cynthia Ord of Village Earth
Training insights by Cynthia Ord, travel consultant and marketing specialist, instructor for the Online Certificate Program in Sustainable Community Development by Village Earth and Colorado State University.
Social Media for Tourism Professionals: Find Networking and Collaboration Opportunities
Tips on using social media for professional networking. To make the most of social media as a marketing tool for your business, don't overlook the power of people both within and outside your organization.

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