Can blogging be a helpful way to increase visibility and boost search performance of a travel website? Are the efforts and resources needed to run and maintain a blog worth it? Thoughts on blogging and its benefits for travel brands, and tips on how to make blogging an effective part of content marketing efforts.
As more and more travelers are searching and booking online, it's become essential for travel brands to build a strong digital presence. Digital marketing is not just about websites and keywords; your digital marketing success needs to be built on a solid foundation of quality content and quality customer experience.
Built on a solid foundation of quality product and quality content, SEO can be a powerful tool for travel brands to boost their online presence. Learn how to make SEO a meaning part of content marketing efforts and implement steps to better attract travelers with relevant content.
"Adventures Less Ordinary: How to Travel and Do Good," a free e-guide to travel that makes a positive and sustainable impact on local communities, is now available for download. The eBook offers practical advice to ethically-minded travelers about how to be sure of making a positive impact.
How are destinations promoting travel experiences and attractions through local stories and residents' unique perspectives? Three examples of destinations that have successfully engaged not just visitors, but also local residents in sharing their stories: Newcastle Gateshead, Lyon and Montreal.
The free e-book "Adventures Less Ordinary: How to Travel and Do Good" offers in-depth insights into the issues and challenges surrounding volunteer travel and philanthropic adventures. Learn from voluntourism examples, stories and expert observations, ask questions, and be part of the conversations.
Botswana and Namibia, leading ecotourism and wildlife travel destinations in Africa, effectively promote sustainable tourism through engaging messages on wildlife conservation and biodiversity protection, and inspire travelers, residents and the global tourism industry.
Based on the Tourism Training Live "Keep It Real for Destinations" discussions, here are successful sustainability communication examples by tourism destinations.
Child Safe campaign by Friends International has done an amazing job of engaging travelers and locals in Cambodia to give exposure to the issue of child safety in tourism and to help prevent exploitation of children through tourism.
Tourism Destination Sustainability Communications: 7 Common Mistakes to Avoid When Telling Your Stories
When it comes to sustainability communications, many tourism destinations make assumptions based on common misconceptions about what works and how to reach and engage travelers. Here are key lessons and best practice examples to help improve your destination's sustainability communication efforts.