More and more travelers are booking online. Tourism business need web analytics tools to take advantage of this trend and to improve marketing results. Learn more about online travel trends and web analytics from this infographic by TrainingAid.
Is a customer loyalty program - to reward travelers who book with you multiple times - part of your customer engagement and retention strategy? Here are a few examples of international tour operators offering loyalty travel programs and their approaches that go beyond discounts. When used effectively, such programs can be a...
What you should know about the what, why, and how of business plan writing. Learn why you need a business plan to achieve your goals, and how you should go about preparing and maintaining your business plan.
We often hear about and talk about innovation, but what does it mean, why is it important, and how can it be a meaningful part of social development and business solutions? Is it about problem solving? Staying current? Disruption? Breaking rules? Making a difference? Here are some comments, inspirations, trends, and ideas...
Training insights by Cynthia Ord, travel consultant and marketing specialist, instructor for the Online Certificate Program in Sustainable Community Development by Village Earth and Colorado State University.
Tips on using social media for professional networking. To make the most of social media as a marketing tool for your business, don't overlook the power of people both within and outside your organization.
Social media engagement tip: posting something in the form of a question is a good way to invite your fans and followers to be part of the conversation and to share their opinions and ideas. Good examples of Facebook page posts that ask questions as a fun, attention-grabbing way to start engaging conversations.
Irene Lane, Founder of Greenloons.com, a leading online resource on certified ecotourism experiences around the world, shares professional and business insights. Part of TrainingAid interview series on inspiring role models for professional women.
Hosting a Twitter chat is easy and free, and thus can be a great budget-friendly way to bring people together around a topic you're an expert in, or a topic you want to learn more about. Examples of what you can do to promote your Twitter chat, before and after the event.
Celebrated annually on April 22, Earth Day is a great "teachable moment" to promote environmental awareness. To celebrate Earth Day and to share inspirations for environmental actions, here are some sites on sustainability solutions and eco-innovations.