Forget Silver Bullet, Think Strategy: Advanced Digital Marketing for Tourism Businesses

Head of Marketing, Xola
Director of Training Strategy and Development, TrainingAid
Director of Operations and Learning Solutions, TrainingAid
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About This Live Session

These days, your customers demand complex, individualized, and relevant marketing. To achieve that, you don’t need a silver bullet (news flash: it doesn’t exist), you need strategy. This Live Session will teach you to ask the right questions to maximize the return on your marketing investment. By setting goals and analyzing your success with qualitative and quantitative feedback, you’ll market your tour more easily and successfully.

Join tourism marketing specialist, Julia Barrero of, as she guides you through a strategic framework and key Google Analytics reports that will help you market with confidence.

Watch this free Live Session to:

  • Confidently plan your marketing strategy and execute initiatives.
  • Comfortably navigate key reports in Google Analytics.
  • Evaluate your ROI from quantitative and qualitative data.


Join the Conversation: #TourismTL

Our Presenter

Julia Barrero directs all the marketing behind Xola, one of the industry's leading booking and marketing softwares for tour and activity companies.


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